In January 2020, I started working for an audience I never working before – ageing people. Many of them are suffering from lack of information, transperency and professionality in Australia market.
Seniors requiring home care suffer from the market’s non-transparency and immaturity. There is no way for them to choose a home care provider wisely, considering the experience of other people.
CareOf platform is a go-to expert resource for ageing adults and home care. A platform allows seniors and their families asking and receiving questions about home care, providers and legal issues.
A platform for a generation that it is barely using computers can be tricky. A user needsto receive honest info about home care providers on the local market without struggles.
User stories – are short, simple descriptions of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system.
It helped me and client better empathize with the target groups and think about scenarious we have not thougth about before.
3 main roles were defined:
USER – is a senior or a family member (people 50-80 y.o.) who helps a parent with home care provider. A user doesn’t like sites where user has to log in. A user knows how ti use Facebook.
Business owner – is a representative of home care provider. Business owner answers relevant questions and promote a brand of a provider.
Admin – is a representative of website owner. Admin is adding and moderating content.
Going through the channel where the relevant audience leaves honest feedbacks is always a great source of user insights. Luckily, we had a Facebook group where seniors and their family members share pain points, insights and questions to the community.
These were the biggest findings:
Designing for ageing community brings a huge responsibility, and Web Accessability principles should be takein into account. I followed these rules requirements – www.w3.org/WAI/older-users
Solid user stories perfectly transition into user flow.
On this stage it become clearly visible how many differences unregistered and registered user have. Check the live version here
I reraley skip designing in lo-fi wireframes as this tool enables see future UI in minutes and iterate much faster until everything seems reasonable and convinient to use.
Check the wireframes here at whimsical.com
It was challenging to proceed with a moderated remote testing for this target groop, as handling it requres some computer knowledge. Nevertheless, after a few attempts the testing with 2 ladies was done.
New CareOf website is accessible and easy to use tool for seniors and their relatives to get answers on ageing questions.
Skype, Web camera, Mic
Min 2 persons, age 55+
The project was launched in May 2020 at careof.com.au an running successfully. Unfotunately, not every page looks exactly as it was designed, but, the most important is that user and business needs are satisfied 😊