Backed by the science of excess post-exercise oxygen consumption (EPOC), GritSpot is a 45-minute workout broken into intervals of cardiovascular and strength training.
The physiology behind the GRITSpot workout involves heart-rate-monitored training designed to keep heart rates in a target zone that stimulates metabolism and increases energy.
My role as a product designer was to validate product features, improve the website’s look, and apply new visual language system.
Everything starts from analysis and user experience.
I tried myself GRITSpot workouts the first time, as newbie, spoke with real customers, and built a user journey flow: from the first touchpoint to the end (churn).
It is crucial to know who is the person you are designing for. I used the data from our customers’ profiles and build a persona model. That helped us to understand how people use our product, when and from which device they visit us (at evenings and from a mobile device) and how to talk and interact with them.
Every new feature / page was validated by a guerilla testing.
Guerrilla Testing means going into a coffee shop or another public place to ask people there about your product or prototype.
Desktop website is not so easy to test in public places, so only mobile screens were tested, which is fine cause more than 75% of our traffic was coming from mobile.